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No matter how large or small your company is, you need to advertise. Unfortunately for most small businesses, Dot-com or otherwise, traditional advertising methods require immense capital and human resources. This is exactly why many smaller businesses fail--they spend too many of their resources in trying to compete on somebody else's turf. free web site, Web Marketing.

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If you thought that targeting an Internet-based audience would be more effective at driving traffic to a website, you would be right. Banner ads and mass-mailings are much less expensive than television. However, they have their limitations as well. While remarkably cheaper than a TV spot, a small banner ad on a major portal website can still cost over six thousand dollars a month. Furthermore, it is generally agreed that banners are not a cost effective way to bring visitors to a website. Most potential customers see banners as just a nuisance. Mass mailings have a similar drawback. If you opt out of spending money for your own list, you can buy space in someone elses. But you'll be competing for the customers attention with whoever else bought space. Another disadvantage that banner ads and mass-mailings have is that they aren't targeting the people who are most likely to be interested in the content you have to offer. They may reach a wide audience, but most of that audience will recoil in horror, yell "Spam!", and delete your expensive ad before having the opportunity to realize that you are exactly what they're looking for. While both traditional methods can and do work, they require a lot of what most of us don't have: money. mortgage marketing.
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